Showing posts with label GAB Tavern. Show all posts
Showing posts with label GAB Tavern. Show all posts

Thursday, September 25, 2014

GAB Oktoberfest 2014 Media Launch

Prost to your love of beer!

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You know October is coming when Oktoberfest is around the corner! To be honest October is my favourite month! Beside Oktoberfest gonna be happening, it is also my birthday! What's more? Yvonne wedding on October too! Wow much happening next month! Nevertheless, GAB has officially launched Oktoberfest yesterday!

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This year for GAB, size does matters in Oktoberfest. GAB officially unveiled Malaysia’s Biggest Mug at their launch of the annual beer festival. Standing at 2.6m high and 1.72m wide, the giant replica of the company’s renowned Oktoberfest 2014 promotional mug, created a new record that was endorsed by The Malaysia Book of Records at the event. The Biggest Mug which took about a month to complete, is made out of fibre glass. The giant vessel, which can actually hold liquid, will be travelling the peninsular so consumers can have a closer look and partake in Malaysia’s Biggest Mug “Guess the Litre” challenge. The top 5 participants who provide the correct or closest estimated volume of liquid the receptacle can hold, wins a year’s supply of Tiger Beer.

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In addition, look out for Malaysia’s Biggest Mug as it travels across the country next month! Be sure to note the following dates and locations of Malaysia’s Biggest Mug:


  • Oct 2: Festival Walk, Ipoh
  • Oct 3 and 4: Setia Walk, Puchong and Auto City, Penang
  • Oct 10 and 11: Scott Garden, PJ and Upper Penang Road
  • Oct 16: Desa Sri Hartamas
  • Oct 17 and 18: Changkat Bukit Bintang and Jonker Street, Malacca
  • Oct 24 and 25: Sunway Giza, PJ and Sutera Mall, Johor Bharu


As for the hand-held version, the GAB Oktoberfest mug is available in two designs. To collect, simply buy four pints or two jugs or two buckets or a tower of either of the participating brands (Tiger, Guinness, Anchor, Heineken, Kilkenny, Kirin, Smirnoff, Strongbow, and Paulaner) for one Oktoberfest mug.

Log on to GAB’s Oktoberfest Facebook page https://www.facebook.com/OktoberfestMY from now until Oct 31 for more news and exciting activities.

Of course, the night wouldn't be complete without best friends around celebrating the same festival :)

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* With Ken & Siu Chung *
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* Guys of the night *
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* With Kah Mon *
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* With Benjamin *
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* annddd three of us again *

Don't miss the fun! and wish me Happy Birthday too maybe? :P

Monday, September 16, 2013

Star Serve : The Perfect Pint of Heineken

* Yes you may ask me serve you beer but you need get me the barrel :P *

So, here some quiz for you all - What's the reason to order the second pint of beer? Because you like it? Close enough. The exact answer is because of the quality of the first! Well what is quality pint if you asked me? Courtesy to Heineken, I am invited to join the Star Serve together with Keith Nair workshop.

* Our sifu of the night, Keith Nair *

I never put much consideration when taking my pint but thanks to the workshop, I realize I was wrong all this while and I will pay extra attention to my pint from now onwards. A perfect pint of Heineken will need to go through Pouring Ritual. Don't worry, it is nothing like required a sacrifices or dance Gangnam Style. Heck Gangnam Style has nothing to do with beer. The Pouring Ritual is just five simple steps that all Heineken pourer practise.



Step 1 : Rinse

You wouldn't want your customer have an ugly glass isn't? Rinse and cool a clean glass. The purpose is apparent: a cool glass will keep the beer cool longer and a clean glass will keep the foam on the beer firm. If a room temperature glass is used, the beer will warm up during pouring and the foam will collapse quickly. Foam prevents the beer from going flat by keeping carbon dioxide in and keeping oxygen out.

Step 2 : Pour

Open the tap in one swift motion. If this is not done fast enough, the oxygen in beer will escape and a lot of foam will be created. This means the glass of beer cannnot be poured in one go. Opening the tap too slowly also changes the flavour of the beer, since the carbon dioxide has already come into contact with oxygen. Make sure that the nozzle of the tap does not touch the beer of foam during pouring. Otherwise, the beer will taste of and the foam will collapse fast. The glass should be filled in one go so a nice and even head of foam is formed. The bottom oxygen ring ensure the beer's freshness. When the glass is full of foam, the tap needs to be closed in one smooth motion again for the same reason as above, it is necessary to get a head of foam that is thick firm enough to protect the beer. The signature Heineken glass has a parabolic design of the side, if you till the parabolic to form a horizontal line, the glass is actually on a 45 degree. When beer is almost reaching the top, tilt the glass back to straight to straight. Move the stream nearer to the side if you need less foam; move the stream to the center if you need more foam.

Step 3 : Skim

It is essential to skim at the right pace in the exact right way, That is the only way to get a thick and firm head of foam with a good surface tension, on a nice and shiny head. So, take a wet skimmer and skim under a 45 degree at the exact moment the foam touches the rim of the glass. You will not only remove the oxygen in the superfluous foam that distorts the taste, but you will also create surface tension that protects the beer from oxygen for a long time. You might ask, why skim? Isn't that a waste? No, why skimming away the bigger bubbles on top, you actually prevent the big bubble to sink and reduce the rest of the smaller cute bubbles!

Step 4 : Check

Leave the glass of beer to rest for several moments after pouring. This will enable the beer in the foam to sink back into the glass. Make sure you do not place the glass directly underneath the tap. Drops falling from the tap will damage the foam, which will make it collapse faster. Wait until the foam is stable, only then continue to the next step. When the bottom of the head sits on the star's horizon your Heineken Draught Beer has been poured to perfection!

Step 5 : Serve

Put down a Heineken beer mat with logo facing the guest. Pick up the glass of beer at the bottom and present it with the logo facing consumer.

Tadaa! As easy as that! All of us are given chance to try to pour a beer by ourself. Honestly it is not easy but practise make perfect! As long as five step followed accurately, you can serve a perfect pint of Heineken. Now if your pint wasn't perfect when you go to drink, demand for it! If the pourer denied, now show my blog post and slap right to his face! Ok just joking :P









* My perfect pint in first tried! Genius right? :P *

Through Heineken Facebook, there is a Heineken Star Serve Facebook App where all of us can virtually learn how to perform the five steps in the Heineken Pouring Virtual while putting the beer knowledge to test in a pop quiz. The top 8 virtual pourers in the app will receive an exclusive invite in the Mational Finals of Heineken Star Serve competition, with the winner of the pour-off taking home an all-expense paid trip to join the winning bartender in Amsterdam and witness the Heineken Global Bartender Finals in November!! OMG I am jelly!!

* The winner of the pourer contest on that night. All master liao! *

The Heineken "Star Serve" contest run from 19 August - 20 September 2013. So what are you waiting for? This is your chance to earn the passport to Amsterdam, the home of Heineken! Now I will BRB in my blog coz I will be busy pouring for perfect pint!

Monday, January 14, 2013

GAB Chinese New Year 2013 Launch


When you walk around mall and suddenly feel very red and dong dong chiang sound everywhere, it is a sign of Chinese New year is coming! This year, GAB (Guinness Anchor Berhad) launches their ‘Celebration of Good Fortune, Prosperity and Longevity’ campaign which promises great promotions, exciting activities and auspicious events for loyal consumers to usher in the Year of the Snake.


For generations, the Fu Lu Shou has been central to the Chinese community, bestowing good fortune, wealth and health whenever they are sighted together. With its loyal drinkers in mind, GAB has put together a Chinese New Year offering that will reward them with the three Chinese star deities of Fu (福), Lu (禄) and Shou (寿) whenever they pick GAB’s own three stars; Guinness, Tiger and Anchor.


Throughout the festive season, consumers can check the bottle cap liners of any big bottle of Guinness, Tiger and Anchor to see if they have won one of 9 solid gold Fu Lu Shou sets worth RM 10,000 each (Red Cap Linerw), 999 gold-plated Fu Lu Shou sets worth RM 1,000 (Blue Cap Liners) each or to redeem 18 bottle liners for a Fu Lu Shou set (Black Cap Liners) to usher in good favour, wealth and health throughout the year ahead.


On the same time, GAB will also organize a series of charity dinners to raise funds Chan She Shu Yuen Clan Association (陈氏书院) Hall as well as six other Chinese communities and villages across the country. These fundraising events will feature a Chinese dinner with Yee Sang and GAB’s iconic beers, great live entertainment and charity bazaar that also contributes funds towards the worthy cause of the dinners.


The year of snake will stay awesome with GAB! Let's cheers and get ready for the brand new year coming soon!

Wednesday, November 02, 2011

Octoberfest at GAB Tavern

I was invited to Octoberfest last Thursday at GAB Tavern. Finally, my first time being in Oktoberfest. Been complained by Sharon for not seeing me at all this whole month of Octoberfest XD..Brought Ken & Pennie along to enjoy the night with me ;)


Awesome food served to us. Too bad couldn't made it to 2nd round..i on healthy nutrition and healthy diet now ;/

 

 


The whole night we been entertained by the music performance and games. But what most importance is friends being there with beer ;) Having fun chit chatting with friends about job, camera, event etc etc.

 

 

 


oh yea i know i short LOL...well a very best night of the day. Next gonna be Hennessy Artistry where i am sure, all of us gonna enjoy it very much!