Showing posts with label Heineken. Show all posts
Showing posts with label Heineken. Show all posts

Tuesday, October 08, 2013

Heineken Thirst 2013 First Preview‏ : David Guetta, W&W & Nervo revealed!


Wootz! Heineken Thirst is back!! I still remember last year’s stellar lineup at Heineken Thirst 2012 featuring Avicii, Justice and Above & Beyond brought the house down, leaving more than 28,000 revellers thirsty for more!


After much buzz and anticipation, Heineken Thirst returns on Saturday, 14 December 2013 at Sepang International Circuit with its most extensive and eclectic list of stars to date who will be playing across two impressive stages. Set to be an incredible night of music experience and passion, our headliner is a one-man dance music industry whose music releases flit effortlessly from the dance floors of the world’s chicest clubs to the top of radio and download charts the world over. Have we got your full attention? It’s none other than DAVID GUETTA!


Stay tuned to Heineken's social media channels for the latest updates: for now, we can tell you that the line-up also includes an internationally known crowd pleaser, Dutch electronica outfit W&W. Rounding up the first reveal of this year’s Heineken Thirst lineup is Australian twin sisters and sometime David Guetta collaborators, NERVO. With many more great artists to be revealed soon for Thirst 2013, festival goers can expect to be blown away once again as we bring you yet another outstanding event to end the year on a high note.

Get your hands on early bird tickets only on sale this weekend at Rock Corner, The Curve and come party together at #Thirst2013!

Ticket Prices

Early Bird: RM118 (Limited Quantities)
Tickets ONLY available at Rock Corner, The Curve from 11 – 13 October 2013

Pre-Sale: RM148
Tickets are available at all Rock Corner outlets from 14 October 2013 onwards
Tickets are available online at www.boxtix.asia from 14 October 2013 onwards

At the Door: RM188
Tickets are available at venue from 4PM on event day (14 December 2013)

VIP: RM248 (Limited Quantities)
Tickets ONLY available online at www.boxtix.asia from 14 October 2013 onwards
VIP benefits include: Raised VIP Viewing Deck / Exclusive VIP Entrance / 2 Complimentary Drinks / Private Restroom Facilities

For more information, head to www.thirst.com.my or follow the exciting action unfold on www.facebook.com/Heineken.

Monday, September 16, 2013

Star Serve : The Perfect Pint of Heineken

* Yes you may ask me serve you beer but you need get me the barrel :P *

So, here some quiz for you all - What's the reason to order the second pint of beer? Because you like it? Close enough. The exact answer is because of the quality of the first! Well what is quality pint if you asked me? Courtesy to Heineken, I am invited to join the Star Serve together with Keith Nair workshop.

* Our sifu of the night, Keith Nair *

I never put much consideration when taking my pint but thanks to the workshop, I realize I was wrong all this while and I will pay extra attention to my pint from now onwards. A perfect pint of Heineken will need to go through Pouring Ritual. Don't worry, it is nothing like required a sacrifices or dance Gangnam Style. Heck Gangnam Style has nothing to do with beer. The Pouring Ritual is just five simple steps that all Heineken pourer practise.



Step 1 : Rinse

You wouldn't want your customer have an ugly glass isn't? Rinse and cool a clean glass. The purpose is apparent: a cool glass will keep the beer cool longer and a clean glass will keep the foam on the beer firm. If a room temperature glass is used, the beer will warm up during pouring and the foam will collapse quickly. Foam prevents the beer from going flat by keeping carbon dioxide in and keeping oxygen out.

Step 2 : Pour

Open the tap in one swift motion. If this is not done fast enough, the oxygen in beer will escape and a lot of foam will be created. This means the glass of beer cannnot be poured in one go. Opening the tap too slowly also changes the flavour of the beer, since the carbon dioxide has already come into contact with oxygen. Make sure that the nozzle of the tap does not touch the beer of foam during pouring. Otherwise, the beer will taste of and the foam will collapse fast. The glass should be filled in one go so a nice and even head of foam is formed. The bottom oxygen ring ensure the beer's freshness. When the glass is full of foam, the tap needs to be closed in one smooth motion again for the same reason as above, it is necessary to get a head of foam that is thick firm enough to protect the beer. The signature Heineken glass has a parabolic design of the side, if you till the parabolic to form a horizontal line, the glass is actually on a 45 degree. When beer is almost reaching the top, tilt the glass back to straight to straight. Move the stream nearer to the side if you need less foam; move the stream to the center if you need more foam.

Step 3 : Skim

It is essential to skim at the right pace in the exact right way, That is the only way to get a thick and firm head of foam with a good surface tension, on a nice and shiny head. So, take a wet skimmer and skim under a 45 degree at the exact moment the foam touches the rim of the glass. You will not only remove the oxygen in the superfluous foam that distorts the taste, but you will also create surface tension that protects the beer from oxygen for a long time. You might ask, why skim? Isn't that a waste? No, why skimming away the bigger bubbles on top, you actually prevent the big bubble to sink and reduce the rest of the smaller cute bubbles!

Step 4 : Check

Leave the glass of beer to rest for several moments after pouring. This will enable the beer in the foam to sink back into the glass. Make sure you do not place the glass directly underneath the tap. Drops falling from the tap will damage the foam, which will make it collapse faster. Wait until the foam is stable, only then continue to the next step. When the bottom of the head sits on the star's horizon your Heineken Draught Beer has been poured to perfection!

Step 5 : Serve

Put down a Heineken beer mat with logo facing the guest. Pick up the glass of beer at the bottom and present it with the logo facing consumer.

Tadaa! As easy as that! All of us are given chance to try to pour a beer by ourself. Honestly it is not easy but practise make perfect! As long as five step followed accurately, you can serve a perfect pint of Heineken. Now if your pint wasn't perfect when you go to drink, demand for it! If the pourer denied, now show my blog post and slap right to his face! Ok just joking :P









* My perfect pint in first tried! Genius right? :P *

Through Heineken Facebook, there is a Heineken Star Serve Facebook App where all of us can virtually learn how to perform the five steps in the Heineken Pouring Virtual while putting the beer knowledge to test in a pop quiz. The top 8 virtual pourers in the app will receive an exclusive invite in the Mational Finals of Heineken Star Serve competition, with the winner of the pour-off taking home an all-expense paid trip to join the winning bartender in Amsterdam and witness the Heineken Global Bartender Finals in November!! OMG I am jelly!!

* The winner of the pourer contest on that night. All master liao! *

The Heineken "Star Serve" contest run from 19 August - 20 September 2013. So what are you waiting for? This is your chance to earn the passport to Amsterdam, the home of Heineken! Now I will BRB in my blog coz I will be busy pouring for perfect pint!

Monday, August 19, 2013

Good Vibes Festival 2013 with Heineken Starclub


It was Malaysia first ever Good Vibes festival! In this festival, Heineken debut Starclub - the two storey porous pavilion with an indoor & outdoor club feel transports attendees to a unique music experience marrying the best of both worlds; a place where you can experience the rays of sunlight stream in during the day and feel darkness slink in as nightfall slowly blankets the sky over Starclub.



The event started on 4pm and I reach there around 4.30pm together with my deary and Benjamin. While it is still early and not much people, we managed to explore the whole area, experiences difference musics in difference stages, play all the games as well as won all the merchandises.

* Performance by Pesawat *
* Performance by Pesawat *

We have Red Stage, Blue Stage, Green Stage (Heineken Starclub) and also Silent Discotek. All performances and DJ was on in each stage on same time. There are also some area for games, foods and also flee market as I mentioned earlier.

* Silent Discotek headset *
* Two DJs spinning! *

Well, I guess I'll let my pictures speak more :D


* Wee finally I got the Hipster glasses *
* With Benjamin, YY and your truly in Silent Kotek Discotek *
* Henry who came later *
* Our dinner - one of the best Tachos I ever had *
* Chicken Burger with fries from Botak Burger. The fries and chicken patty is the bomb! *
* Enjoying sunset view from the Heineken Starclub *

Of course, most real shows started after 7pm! On Red stage we have Monologue, Modest Mouse and also The Smashing Pumpkins!

* Performance by Monologue *
* Performance by Monologue *
* Modest Mouse *
* Modest Mouse *
* Modest Mouse *
* Modest Mouse *

While Blue stage, we have ASH, Japandroids and also The Will Kill Us All!

* Ash *
* Ash *
* Ash *

On Heineken Starclub itself, DJ are spinning in the house! It was Deer Society, Twilight Actiongirl and finally Golfish!


It was pretty enjoyable event and I do enjoy myself with ASH performance most :D Modest Mouse wasn't exactly my taste of music eventhough they seem have larger crowds as fans. Thanks Heineken for inviting me!

All photos are taken with Sony Cyber-shot HX50V with minor enhancement with Photoshop. I managed to push the camera to ISO 1600 and 3200 for the performances shot. Honestly, it was a good camera but not for lowlight. But the zooming is really real deal. I shall review it on my full review soon :)


More photo in my Jackie A Journey Called Jloi Facebook Page :)

Monday, July 22, 2013

Legendary Voyage with Heineken


Are you ready for an adventure of lifetime? Are you brave enough to drop everything and board the next flight to the USA!? Take a leap of faith and unearth the legendary traveller hidden inside of you because Heineken wants to take you on a voyage to Las Vegas!

The all-expense paid trip to Las Vegas will be an experiences that features more than bright lights, illustrious parties and elaborate shows that are synonymous with Sin City- Heineken promises to take you on a voyage off the beaten path.

Now you might be asking how do you join this? All you need to do is make your way to any Heineken participating outlets and do the following :

Heineken "Legendary Traveller" Contest

1. Purchase 2 buckets OR 8 pints of Heineken to get an entry ticket at participating Heineken outlets.
2. Complete the entry ticket with your details and correct answer.
3. Drop the entry ticket into the official entry box at participating Heineken outlets.

Heineken is running its most daring social experient, which result a "Dropped", a series of episodic adventures following fearless explorers plucked from across the world and literally dropped in the middle of nowhere with nothing but the most basic supplies and direction, forcing themselves to discover their own limits and conquer their fears. The series featuring four "Dropped" voyages with three episodes.

Watch the social experiment unfold on the Heineken "Dropped" YouTube channel www.youtube.com/heinekendropped

The Heineken "Legendary Traveller" contest run from 1-31 July 2013, so get your passports ready for the ultimate legendary travel with Heineken!

More info at Heineken Facebook Page www.fb.com/Heineken or twitter www.twitter.com/Heineken_MY

Monday, June 17, 2013

Heineken Green Room 2013 @ KL Live Center

It still feel like last night when Heineken Green Room party kick in! A bunch of DJ's performed on that night and all my friends are excited over it.


Brought my one and only panasonic 7-14mm f4 lens and sadly the lens too long and cause shadow drop when I use built in flash. Sigh should have brought my ext flash.





Anyway here a short clip I recorded during Twilight Actiongirl performing. It is their 10th anniversary as well ;) Never knew that!



Here Darren Ashley introduction when he came out. Too bad he only play for 30 minutes. Wish he could play longer.



Following up is The Drums who totally rock the floor! On midnight, we had Totally Enormous Extinct Dinosaurs (TEED) and finally, The Deer Society.


Well, it was pretty awesome night. The only complain I would make are the place very small, smoke everywhere, hot and sound speaker could be better :( Other than that, I pretty much enjoy the night with friends.

Here a video I did with HTC Zoe ;P All the video above are recorded with HTC One.